“Launching OVIK Health marks a new era in our work to positively impact the healthcare industry,” said Halsey Cook, president and CEO of Milliken & Company. “Through OVIK, we reaffirm our commitment to providing innovative healthcare solutions and open the door to future opportunities that can heal, protect and support patients.”
Milliken & Company has introduced a new brand platform for its healthcare business, renaming it OVIK Health.
This rebranding signifies a new era for Milliken’s healthcare innovations and commitment to providing innovative solutions.
The transition to OVIK Health will be completed by December 1, 2023, while the healthcare product names will remain the same.
The rebranding has begun, with an expected completion date of December 1, 2023. Milliken Healthcare Products will transition to OVIK Health in all brand and visual instances; however, all current healthcare product names will remain the same. OVIK Health, as a subsidiary of Milliken & Company, will carry forward Milliken’s portfolio of wound and burn dressings, compression solutions, cohesive bandages, and tapes.
OVIK Health’s portfolio is defined by Milliken’s chemical and textile expertise and enhanced by Andover Healthcare’s cohesive and compression innovations, when Milliken formally acquired Andover Healthcare in 2019. Some of its most notable offerings include the proprietary Active Fluid Management technology for wound dressings, the SelectSilver antimicrobial technology, and the EasyTear technology for cohesive and compression products. These offerings, along with Milliken’s entire line of healthcare innovations, will continue to be available under OVIK Health, the company said in a press release.
“When we entered the healthcare business in 2005 and acquired Andover Healthcare in 2019, we were guided by the desire to help improve patients’ lives globally with a range of superior products that are marked by dependability, ease-of-use, and innovative excellence,” said Shri Parikh, EVP of Milliken and president of OVIK Health. “That commitment does not change with the launch of OVIK Health. It unites us as a team of innovators with a single brand and clear mission of advancing healthcare technologies to improve patient care.”
Fibre2Fashion News Desk (RR)